When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. Although the traditional social platforms have performed best in 2020, specialist live streaming media have also had stratospheric increases in popularity, which is likely to continue into 2021. As the platform grows, we might see it expand to other industries that are able to get creative and visual with their marketing tactics. Since mid-2020 we all have been consuming content on our digital screens at home and what can be a better way to bid adieu to 2020 than with some interesting December 2020 Movies that will release this month on OTT platforms.Right from And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. Since then. While video marketing is growing, live streams are the next step up. Firstly, weChat is a must-have social media platform that Chinese consumers use to follow and interact with their favorite brands. If that's the case, companies targeting Gen-Z or millennials should continue watching and comparing Lasso and TikTok to see what types of content thrives on these platforms. In an ideal world, marketers would be able to jump at the opportunity to explore every new method for reaching customers without detracting from current strategies and courses of action. Neal Schaffer - Leading Global Educator and effective implementer of social media strategy for business. As they age, Gen Z will have different expectations for businesses if they’re expected to part with their money. Because social media platforms are always jockeying for dominance, it can be surprisingly difficult to find articles with the most up-to-date information on Google. While many internet-savvy consumers are willing to part with their email address, there’s more friction when it comes to parting with their phone number. Since that time, Houseparty users have taken it upon themselves to explore other opportunities for shared remote experiences. Conversation – it’s not enough to be sold to or talked at anymore; Gen Z consumers want engagement and conversation. While Houesparty could be an excellent tool for customer engagement and retention, the current platform is not ideal for new customer acquisition. Despite popular belief, no platform is truly “dead.” See all integrations. This professional networking site is the top social media platform for B2B social media marketing. With eight months to go until the 2020 US presidential election, political activity on social media is heating up. Among all the top social media sites, Pinterest, Twitter and Instagram are zinging about the trend of the upcoming year. As social media companies struggle to deal with misleading information on their platforms about the election, the COVID-19 pandemic and more, a large portion of Americans continue to rely on these sites for news. 1. Bigo Live is live streaming cams… without nudity. If you already have ample resources invested in Instagram and Facebook marketing, it might be worthwhile to have a streamlined approach as the multimedia giant creates integrations. To start an account, you must enter your phone number. You’ve come to the right place. It is a tricky place to be for businesses. We can safely predict that in 2020 and beyond, more and more social media influencers will rise and play an important role in creating brand awareness. The platform allows you to film short videos that play on a repetitive loop just like Vine. But, like Musical.ly or Snapchat, you can add fun effects, AR filters, text, and musical overlays to zest things up. Aside from the obvious audience size, TikTok has many benefits for marketers– primarily, that this market is largely untapped for business purposes. For social media, this is especially true. In fact, you’re sick of people telling you what social media platforms you need to join. WeChat. Social videos broaden horizon: The audience loves videos, and so do marketers. The other consideration is that Vero’s original business model was subscription-based to generate revenue without ad sales. Instead, posts appear chronologically: the latest post is what you see first, regardless of whom you follow. The team from Red Website Design share five rising social media platforms to try in this infographic. None of ’em. Instagram. The intrinsic characteristic of social platforms is that they transform with the advent of new technology and features. Find out what is their social media marketing strategy. Another thing that sets Vero apart from the competition is the post “collections.” In many ways, Instagram is still behind the ball in modern marketing. Second on the list of the most popular social media platforms in 2020 is YouTube with 2 billion active users – 80 percent the number of Facebook users. ... 2020. 2020 was probably the year with the most screen time ever. Gen Z has seen all the tricks and prefers a human approach to the digital age. With more than 800 million global downloads, TikTok is now more popular in app stores than Facebook, Instagram, and other prominent social media platforms. Twitch users could stream their progress while participating in various online games, addressing the needs of an extremely niche market. So what’s the opportunity for such a niche platform? Although the app does offer ad-space, marketers of the future might use it in other creative ways. 2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. If you're a social marketer, having access to the right tools can make your job a whole lot easier. Social media advertising revenues for 2020 are currently projected to be worth $102 billion. Like Facebook, Vero offers segmentation through friends, acquaintances, and close friends. Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But at the same time, very lucrative. New Social Media Platforms to watch in 2020 Fortunately, social media is a way for people to connect in a world that’s oddly disconnected. Caffeine's biggest investor to date is 21st Century Fox. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook. In summer 2019, Facebook welcomed Jason Toff to the team. "For 2019, what I’m keeping my eye on is some of the forgotten channels. A tip for marketers: test out some current Instagram campaigns on Vero, run the analytics, and make some strategic decisions based on the results. Don’t restrict yourself to just a drop in the bucket when it comes to all of the social media channels. It will likely be a few years before TikTok crosses their t’s and dots their i’s when it comes to paid marketing and sponsorship opportunities. It wasn’t until a merger with the Musical.ly app in 2018 that the app became a seemingly overnight success with users. The underestimated social media platforms can help you open up to a whole new and untapped customer base and also provide you better user engagement and build higher brand credibility. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'd976e6fb-0071-4c77-9973-772d11ef72d3', {}); Originally published Jul 23, 2019 7:00:00 AM, updated February 18 2020, 5 New Social Media Platforms Marketers Should Watch in 2020, Caffeine has launched a monetization program, hire more staff and recently named a new chief officer, here's a guide to the different types of social media, The 5 Types of Social Media and Pros & Cons of Each, Social Media Marketing: The Ultimate Guide, How to Learn Social Media Marketing: 39 Resources for Beginners. The Best Growth Hacks To Build Your Business & Email List [Click Here], Drive Leads and Sales by Combining Social Media and Email Marketing, 10 Expert Tips on Crafting Engaging Instagram Captions to Better Promote Your Brand, YouTube Giveaway: How to Kickstart Extreme Subscriber Growth, The Best Black Friday & Cyber Monday SaaS Deals 2020. The company hasn't specified user numbers yet, but its Crunchbase profile reveals that is has over $140 million in investments so far. While the app itself has been around for a few years, it has gone through a few evolutions and recently gained large bumps in interest and usership. Here's a quick example of a Lasso post with a musical overlay: While Lasso is just getting started, it might be a promising platform in the future because it's owned by Facebook. Like all areas of digital marketing, social media is continuously evolving. Like all areas of digital marketing, social media is continuously evolving. The average Houseparty user only has 23 contacts. Similarly to TikTok, you should also check out what similar brands are doing if you find any with active accounts. Finally, the most significant opportunity for brands using TikTok is that the authenticity and untapped potential translates to low costs. While you might not want to focus all of your social media resources on TikTok just yet, it's a great time to familiarize yourself with the app and start experimenting with a few fun videos. If cryptocurrency gains more adoption and gains a greater sense of understanding from younger, more tech-savvy audiences, this could boost opportunities on other social platforms like this. Top 2020 Trends by Social Media Platforms. The platform already took a huge hit during the "cryptocurrency winter" of 2018 when most major coinages lost serious value. Pop quiz: which social platforms kicked the bucket in 2019? Right now, Facebook is the largest social media platform running in the world. New social media sites, like TikTok and Vero, are springing up and attracting millions of users like never before. Marketers will have to find ways to prioritize: One of the most compelling reasons to start looking at the social media platforms of the future is to get a leg up on the competition. A marketer could only leave a mark if he foresees what the future beholds and finds ways to leverage it effectively. As consumer awareness grows surrounding influencers and Instagram marketing efforts, trust decreases. Short, crispy information will become a go-to choice If you're a social marketer, having access to the right tools can make your job a whole lot easier. Hence, we’re diving right into the most popular platforms that China has to offer in upcoming 2020. Social platforms including Instagram and Pinterest launched.They were swiftly integrated into personal and professional social media marketing. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Number of Users: 500 million+ monthly active users. Not wanting to be left out (as well as to capitalize on the SEO term “social media in 2020”), I’ve made a list of how social media will evolve in the coming years. The site's design is simple and similar to Reddit's older website designs with a white background and basic feed style.